Social Media Coordinator

PART-TIME - Social Media - Community Engagement

Russell Tobin & Associates is currently seeking a Social Media Community Engagement Specialist to work for one of our well-recognized fashion clients. Prior professional experience in social engagement on Instagram and TikTok is desired, with strong writing skills and a background in retail brand writing.

Apply now for immediate consideration!

Contract: 2 - 3 months – likely to be extended

Schedule: Part-time 20 - 30 hours per week - 1 day in the office (flexible with occasional evenings and weekends

Location: Candidate either needs to be located in Columbus, OH or Manhattan, NY.

Pay Rate: $35 - 45 per hour on W2

JOB DESCRIPTION

Background in retail brands - lifestyle, fashion, beauty, etc., is highly desirable.

PART-TIME SOCIAL MEDIA COMMUNITY COORDINATOR | 20-30 hrs/week

Flexible schedule: Need to be able to go into the office 1-day per week for at least 1/2 day, working remote remainder of the week. Evenings or weekends would be needed when there is a social event or a launch going on.

Candidate either needs to be located in Manhattan, NY or Columbus, OH.

This role will support day-to-day community engagement and performance tracking across social platforms, working closely with our Marketing Specialist to ensure client shows up consistently and thoughtfully in culture. Due to the nature of social media, this role will include evening and weekend coverage.

• Community Engagement
• Lead daily community engagement across all social platforms, delivering proactive and reactive interactions that strengthen brand affinity and grow fan communities.
• Champion brand tone-of-voice and knowledge, ensuring every interaction reflects client's values.
• Owned Comment Sections (Reactive & Relationship Building)
• Manage and respond within client's owned comment sections across priority platforms.
• Engage with superfans and loyal consumers to deepen relationships.
• Flash emerging sentiment, recurring questions, and product feedback.
• Earned Comment Section (UGC + Cultural Participation)
• Identify high-impact client UGC and viral social conversations for timely participation.
• Publish culturally additive brand comments in earned spaces.
• Ensure tone, timing, and cultural fluency align with brand strategy.
• KPI Tracking & Insights
• Track and analyze performance metrics tied to community engagement (e.g., impressions, likes, replies, EMV) across owned and earned spaces for optimization.
• Work with our marketing Specialist to support ad-hoc needs.

Top Skills

1. Written skills - writing for flair and personality. Not product review related.

2. Strong understanding of social media including trends, competitive landscape, and best practices.

3. Attention to detail and organization.

4. A self-starter.

5. Analytical.

Must be able to work for any employer in the US.

PrideGlobal and it's affiliates offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity

PrideGlobal and it's affiliates are an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment

PrideGlobal and it's affiliates are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations

We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.

Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.