Senior Strategist - Content Marketing

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations and use your energy and intellect to help clients be faster to market and faster to revenue. About Informa TechTarget Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, accelerating growth from R&D to ROI. With an unparalleled reach of 220 highly targeted technology‑specific websites and over 50 million permissioned audience members, we offer expert‑led, data‑driven services that deliver measurable impact. Job Overview Informa TechTarget Studio is seeking an experienced and innovative Senior Strategist to design and lead impactful content marketing strategies for prominent B2B brands across finance, healthcare, technology, and lifestyle sectors. The position is based in Washington, DC or New York City. Key Responsibilities Develop and lead bold, innovative content marketing strategies tailored to client objectives and industry dynamics. Provide expert consultative guidance to clients, delivering actionable solutions that drive measurable success. Manage complex engagements, ensuring seamless collaboration across internal teams and client stakeholders. Apply advanced B2B marketing expertise to shape brand and demand strategies that deliver tangible ROI. Stay ahead of emerging technologies, trends, and best practices to continuously evolve content marketing strategies. Strategy Ownership Lead the development and execution of content strategies for enterprise B2B and B2C clients. Design innovative, data‑driven content strategies that deliver measurable business outcomes. Facilitate workshops, training sessions, and client briefings, creating clear and impactful supporting materials. Build and maintain strong client relationships, proactively managing expectations and solving challenges. Support proposal development and conduct research for new business opportunities, contributing strategic insights to pitch teams. Thought Leadership & Best Practices Contribute to internal points of view, research, and insights to strengthen Studio positioning. Develop presentations, internal strategy resources, and best practice frameworks to drive excellence. Actively share knowledge and insights to enhance team capabilities and client deliverables. Problem Solving & Initiative Independently address project‑level challenges, adapting approaches as needed and escalating major issues appropriately. Navigate complex projects with resilience and adaptability, ensuring successful outcomes. Collaborate as a thought partner with client strategy teams, co‑developing innovative approaches and sharing actionable insights. Manage personal workload effectively, ensuring timely and efficient delivery of assigned projects. Qualifications Experience & Skills Over 5 years of experience in content marketing and strategy, with a proven ability to independently deliver impactful projects. Strong commercial acumen, skilled at translating insights into actionable and creative content strategies. Preferred experience in B2B technology, enterprise IT, healthcare, finance, or related industries. Expertise in identifying insights and crafting compelling, industry‑relevant narratives. Proficient in qualitative and quantitative research methods, including market research, audience analytics, SEO audits, and competitor analysis. Confident in using collaboration tools such as Slack, Microsoft Teams, Office Suite, Keynote/PPT, and workflow tools. Personal Attributes Self‑motivated, decisive, and comfortable managing complex client relationships. Confident in engaging with senior stakeholders across multiple regions and teams. Resourceful, curious, and collaborative, inspiring others and fostering cross‑team learning. Thrives under pressure, adaptable, and solutions‑focused, committed to delivering excellence. Benefits Open Vacation, plus 10 national holidays, and the chance to work from (almost) anywhere for up to four weeks a year. Competitive benefits, including a 401(k) match, health, vision and dental insurance, parental leave, and an ESPP offering company shares at a minimum 15% discount. Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more. Recognition for great work, with global awards and kudos programs. Career development with bespoke training, mentoring platforms, and access to thousands of courses on LinkedIn Learning. Community culture with in‑person and online social events, volunteer opportunities, and walking charity days. Compensation The salary range for this role is $90,000 – $100,000 based on experience. Equal Opportunity Statement TechTarget, Inc., doing business as Informa TechTarget, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit discrimination on the basis of race, color, sex (including pregnancy), age, national origin, ancestry, ethnicity, religion, creed, sexual orientation, gender identity, veteran status, and disability. This policy applies to all terms and conditions of employment. Requests for reasonable adjustments or accommodations to assist participation in the hiring process or the advertised position may be made to the appropriate Talent Acquisition Partner. #J-18808-Ljbffr