Senior Manager, Ads Analytics
Best Buy
Saint Paul, Minnesota, US
About the Role
As a Senior Manager of Ads Analytics, you will lead a high-performing team responsible for scaling actionable insights and solutions which drive business outcomes and media performance across Best Buy Ads campaigns. You’ll oversee the development of measurement solutions, partner closely with internal and external stakeholders, and guide a team of analysts in producing tools and managing tests which demonstrate media effectiveness. This role is critical in shaping how we measure success, optimize internal process, and demonstrate value to our clients.
This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.
What You’ll Do
This role is hybrid, which means you will work some days on site at the Best Buy location listed on this posting and some days virtually from home or another non‑Best Buy location. The specific work arrangements vary by role and team, and the recruiter or hiring manager will provide additional details during the hiring process.
What You’ll Do
- Lead parts the Ads Analytics team, providing strategic direction, coaching, and development to team members
- Represent Ads Analytics in cross-functional initiatives and leadership forums
- Drive innovation in measurement methodologies, tools, and reporting capabilities
- Serve as a senior point of contact for agency and client partners, translating data into compelling narratives and strategic recommendations
- Partner with Sales, Product, and Data Science teams to align analytics with campaign performance and testing outcomes
- Oversee the development and delivery of client-facing measurement and performance solutions and results across key business categories
- Develop and scale measurement frameworks and joint business plans (JBPs) that align with client and agency goals
- Lead strategy development of scaled solutions on common reporting queries and inefficiencies in process.
- Build team capabilities through coaching, performance management, and skill development
- Ensure consistent delivery standards and continuous improvement across analytics outputs
Basic Qualifications
- 5+ years of experience in analytics, marketing measurement, or media strategy/planning,
- 2+ years of experience in people leadership, including coaching and performance management of direct reports.
- 2+ years of experience leading client-facing analytics engagements
- 2+ years of experience with a working understanding of marketing analytics methods (e.g., MMM, MTA, A/B testing, incrementality)
- 2+ years of experience with demonstrated ability leading and collaborating on cross-functional workstreams.
Preferred Qualifications
- Bachelor’s or Master’s degree in a related field (e.g., Marketing, Statistics, Business, Data Science, Advertising, Media, Sociology)
- Experience working with advertising agencies and their holding companies
- Experience translating media performance and KPIs to business outcomes
- Experience translating marketing analytics methods (e.g., MMM, MTA, A/B testing, incrementality) to non-marketing cross-functional partners
- Familiarity with tools such as BigQuery, Tableau, Excel, and Copilot
- Working knowledge of SQL, Python, or R
- Experience with ad-serving platforms (e.g., Google Ad Manager, DV360, Meta Ads)
- Strong executive communication skills and the ability to influence across levels and functions
What’s in it for you
We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.
Our benefits include:
- Competitive pay
- Generous employee discount
- Physical and mental well-being support
Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our <a data-auth=\"NotApplicable\" data-linkindex=\"0\" data-ogsc=\" data-olk-copy-source=\"MessageBody\" href=\" title=\" Programs Summary. For more information about benefits, LOA and paid time off, please refer to our <a data-auth=\"NotApplicable\" data-linkindex=\"1\" data-ogsc=\" data-olk-copy-source=\"MessageBody\" href=\" title=\" Guide.
About us
Best Buy Ads is one of the nation’s largest retail media networks. Backed by the No. 1 consumer tech specialty retailer, we connect leading brands with Best Buy’s 200 million customers through our network of more than 1,000 stores and our massive digital footprint. Our world-class team thinks big, pushes boundaries and shows up every day ready to create the future of retail media.
As part of Best Buy Co. Inc., our culture is built on deeply supporting and valuing our amazing employees. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future.
Best Buy is an equal opportunity employer.
Position Type: Full timePandoLogic. Category:Marketing & Biz Dev, Keywords:Analytics Manager, Location:Minneapolis, MN-55423
Required Skills
analytics
leadership
measurement
data storytelling
stakeholder management
Keywords
Ads Analytics
Marketing Analytics
Measurement
Data Science
Campaign Performance
Interested in this role?
Apply now and take the next step in your career.
Job Overview
Date Posted
1 day ago
Location
Saint Paul, Minnesota, US
Job Type
Full-time
Work Mode
Hybrid
Category
Business analytics, Marketing analytics, Ads measurement and reporting