Senior Digital Experience Strategist
About the Role
A company is looking for a Senior Digital Experience Lead. Key Responsibilities Define digital journey strategy for various audiences, including stage definitions and success metrics Translate integrated marketing campaigns into actionable digital experience requirements Design cross-channel orchestration strategies to create cohesive customer journeys Required Qualifications 8+ years in product management, product strategy, digital experience strategy, or marketing strategy in B2B SaaS or enterprise tech Proven experience in defining customer journey strategies and translating marketing goals into digital experiences Deep understanding of B2B buying groups and multi-stakeholder decision-making Strong stakeholder management skills with the ability to influence senior leaders Data-driven decision maker utilizing analytics and engagement metrics to guide strategy
Responsibilities
- Define digital journey strategy for various audiences, including stage definitions and success metrics
- Translate integrated marketing campaigns into actionable digital experience requirements
- Design cross-channel orchestration strategies to create cohesive customer journeys
Qualifications
- 8+ years in product management, product strategy, digital experience strategy, or marketing strategy in B2B SaaS or enterprise tech
- Deep understanding of B2B buying groups and multi-stakeholder decision-making
- Strong stakeholder management skills with the ability to influence senior leaders
Required Skills
Keywords
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