Lead Product Owner, Retention Marketing

Overview The Engagement Marketing Lead identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement. The Engagement Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial. Define pod-level strategy for engagement or retention campaigns, aligned with enterprise goals and member needs. Responsibilities Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact. Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance. Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals. Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making. Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys. Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution. Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field or 4 years of relevant experience. 5+ years of experience in lifecycle, onboarding, or customer engagement marketing. 2+ years of experience leading agile teams or cross-functional pods. Strong understanding of omni-channel marketing and journey orchestration. Experience with marketing automation platforms and CRM tools. Excellent facilitation, prioritization, and problem-solving skills. Preferred Qualifications Experience in healthcare, insurance, or other regulated industries. Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega). Exposure to agile marketing operating models and performance optimization frameworks. Additional Information This position operates on Eastern Standard Time (EST) hours. This position might require occasional travel. Work-From-Home requirements: remote work considerations and equipment may be provided to meet business needs. Scheduled Weekly Hours: 40 Pay Range: $126,300 - $173,700 per year. This job is eligible for a bonus incentive plan based on company and/or individual performance. Benefits include medical, dental and vision coverage, 401(k), paid time off, disability and life insurance, and other opportunities. About Us Humana is a leading U.S. healthcare company offering insurance and care services to support better health outcomes. Equal Opportunity Employer Humana is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or protected veteran status, and we comply with applicable laws and regulations. #J-18808-Ljbffr