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Crm Strategy Architect Nba Journeys & Growth

General Motors Lansing, Michigan, US

About the Role

An automotive leader is seeking an Assistant Manager for Owner Growth Strategy in Warren, Michigan, to drive advanced CRM journey strategies. The ideal candidate will have over 5 years of experience in CRM ecosystems and a proven ability to design decision frameworks for customer interactions. This hybrid role demands strong strategic judgment and collaboration skills across various teams to implement scalable AI-driven customer experiences. #J-18808-Ljbffr

Responsibilities

  • Design CRM journey strategies
  • Collaborate across teams to implement scalable AI-driven customer experiences
  • Drive owner growth strategy in CRM ecosystem

Qualifications

  • 5+ years CRM experience
  • proven ability to design decision frameworks for customer interactions
  • hybrid role with strategic judgment and collaboration

Required Skills

CRM AI-driven personalization journey orchestration growth strategy stakeholder collaboration

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